With a feminine, Nineties-inspired aesthetic and a portfolio of unusual lookbooks, this young graphic designer is set to go far, whether in her natural habitat of the fashion industry or beyond.
Describe your style.
I feel my style of work is a mix of feminine visuals combined with collage, vinyl and typography -creating an eclectic, diverse and engaging aesthetic.
Tell us about a recent project that you have particularly enjoyed.
Recently I have worked on a fashion-based brief from designer Jade Clark, designing a series of look books for her AW14 Collection. Her work has a heavy emphasis on holographic vinyl, colour and shape, allowing me to be experimental with concepts, paper stock, layout and binding. I feel the work I have done for Jade Clark (past and present) has really shaped who I am and how I think as a designer, as well as allowing both of our design aesthetics to come together.
What particularly appeals to you about branding projects for the fashion industry?
I personally love taking inspiration and concepts from garments, and reinterpreting them as graphic design, whether that be a logo, ad campaign or a look book. I think graphic design is also the vehicle that really promotes new and upcoming designers. With fashion, the clothes only make up half of the brand.
Tell us a bit about your MONO project?
MONO was a university project that I developed earlier this year. I wanted to create a brand with both a modern and luxury aesthetic and tone. I played on the concept of ‘Monochrome’, which led to the brand being focused around monochromatic statement pieces of high quality clothing. The identity of the brand itself has been designed to showcase the concept, using a monochromatic colour scheme and structured visuals, while maintaining integrity for luxury. The beauty of the project was that so many additional branded elements were created to build and promote the brand. I must say my favourite element is the hangers. I feel this really showed how graphics within the fashion industry can be pushed and expanded with imagination and passion.
What would you like to do after you graduate?
I would be super keen to work within the fashion industry, working with new and upcoming designers.
daniellemuntyandesign.dunked.com
