In an unusual twist on the normal Letterform format, Studio Dumbar’s Liza Enebeis takes us through the pros and cons of a relationship with Helvetica’s Uppercase ‘I’. The Pros and Cons of dating Helvetica Uppercase ‘I'
If you are planning to spend the rest of your life with ‘I’, you might as well have a closer look at his character.
The Pros
Tall Dark
Hard
Does not beat around the bush and will always be straight with you
Cuts through the bullshit
Extremely organised
Knows how to take responsibility and leadership when it comes to grand statements such as “I love you” or “I am moving out”
The Cons
Self-centred
Dry
You might not recognise him if he is not in context
Competitive with the Number 1
Starts to slant after one drink It’s always 'I' 'I' 'I'
Prefers to spend more time by himself than in the company of others
Fears of being out of balance
Bullies the Uppercase ‘L’
He secretly fantasises about the letter ‘H’ which is two 'I's having sex with each other
Liza Enebeis
…is the creative director of Dutch design practice Studio Dumbar, which was founded in 1977 by Gert Dumbar and is now led by Enebeis, client service director Karmen Kekic and CEO Tom Dorresteijn. Complex, bespoke typography, punchy colour palettes and a loud, uncompromising style defines the studio’s portfolio, which includes work for the likes of Alzheimer Nederland, the Amsterdam Sinfonietta and the Dutch Police.
Typeradio
Enebeis is also the founder of Typeradio, an MP3 internet radio station dedicated to the discussion of type and design. Initiated in 2004, Typeradio’s online archive (which you can find at typeradio.org) features huge scope in terms of interviewees, including Malcolm Garrett, Experimental Jetset, and Michael Bierut, among numerous others.
July 10, 2014 1 minute read
Dating Helvetica
In an unusual twist on the normal Letterform format, Studio Dumbar’s Liza Enebeis takes us through the pros and cons of a relationship with Helvetica’s ‘I’.
