Inspired by the launch of ManvsMachine’s cinematic idents for Film4, we asked six industry creatives behind some of the most innovative idents to name their own favourite miniature masterpiece.
What is your all-time favourite ident?
Mike Alderson, ManvsMachine
A real stand-out ident moment for me was (and still is) the audio-reactive S4C idents created in 2007 by Proud and Minivegas. Thanks to some very impressive bespoke software, specific parts of the live-action scene react intelligently to the live voiceover, meaning no ident is ever quite the same twice. Love 'em.
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