Long before she became editor of dogs and culture magazine Four&Sons, Marta Roca was enamoured of the canine cover of Stefan Sagmeister’s fearless monograph Made You Look. When Made You Look came out almost fifteen years ago, I was pretty much fresh out of college and knee deep in (and still am to a degree) Swiss design. In my opinion, clean, measured typography and a well thought-out grid was always a fertile ground for endless possibilities. I was soaking in Müller-Brockmann and dreaming of a job at North or Cartlidge Levene. This should paint you a picture.
Suddenly, enter Mr Stefan Sagmeister and his rare brand of fearless thinking.
Made You Look is a monograph of his studio’s work – it hits you from cover to cover. Sagmeister still boasts today that the book includes some of the bad stuff they produced, which is true! The volume is protected with a red transparent slip case which, when removed, reveals an image printed in red and green. Looking at the cover with or without the red ‘filter’ completely transforms the cover image: a harmless German Shepherd becomes a snarling, menacing beast.
December 23, 2014 2 minutes read
Loud Bark
Long before she became editor of dogs and culture magazine Four&Sons, Marta Roca was enamoured of the canine cover of Stefan Sagmeister’s fearless monograph Made You Look.
