Raise your excitement levels for next week's Letterform Live with a short film of our last event, where four design experts explored the world of advertising for typography with something to say.

Mike Dempsey spoke about Schmalfette Grotesk and its use in Twen magazine

Watch highlights below from Letterform Live: Advertising, where Pentagram’s Angus Hyland discussed the legacy of Braun and its branding, Jeremy Tankard confronted his nemesis Cooper Black, Sarah Hyndman talked us through which typefaces were the most sexually attractive, and Mike Dempsey sang the praises of the innovative Twen magazine.

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