A Shoreditch establishment has opened its heart to the revitalised art of signpainting and hand lettering in its new exhibition, Business as Usual.
Shoreditch’s The Book Club café and bar is celebrating the art of signpainting as part of the display Business as Usual. There’s recently been a renaissance in the popularity of hand lettering and signpainting and this exhibition features some of the foremost practitioners at the vanguard of revitalising the craft. Artists involved include the likes of Ash Bishop, Archie Proudfoot, Fly of Fly Signs and Jack Hollands.
With painted signs in a variety materials, from mirrored surfaces to slightly sagging card, to a car door hanging above happy punters from the walls and ceiling, and featuring even more varieties of lettering, the display does justice to the possibilities and vitality of the art of signpainting.
Business as Usual, with its signs taking their queue heavily from eighteenth and nineteenth century advertising, also serves to inadvertently highlight the cynical, computerised nature of much contemporary advertising. Surely it was a simpler time when your business seemingly depended upon the exuberance of the lettering displayed in your window..?
Business as Usual
Until 12 April 2015
The Book Club
100 – 106, Leonard Street
London, EC2A 4RH
